CASE STUDIES
Picapp - Image locater
Details:
The site was made to support an application that enables users to locate images similar to the one they are looking at and use them.
The site enables the users to add widgets to the application and also to track the users’ click statistics on the images.
The main challenge:
The first installation demanded a lot of details from users and the challenge was how to create a quick and easy registration on the one hand and on the other hand receive all the info that is needed as well.
Meetee - A Hybrid Event System
The project:
Designing a web application for hybrid events.
Details:
The application enables users to participate online in real events and contact the lecturer and other participants in real time.
The main Challenge:
The application contains a lot of tools and the challenge was to determine the hierarchy and location of each one of the tools and options.
The Eye Tracking method is different than other testing methods, This method enables following the user's gaze using special eye tracking devices.
This method enables us to understand not just where the users clicked but also where they were looking during the session,
We used Tobii's eye tracking device and software and tested several popular sites. We discovered that this method is effective when used on sites and applications that include a lot of different content on the screen (ecommerce and news sites for example)
We also discovered that adding a standard usability test session and interviews (separately - in order not to interfere with the eye tracking session) can provide additional valuable information about user behavior.
The Eye Tracking Project
Picapp
Meetee
